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Lisa's article, "Use Copywriting Techniques to Write More Persuasive Briefs" is published in the National Bar Association's Appellate Forum newsletter

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Lisa's article, "Pixel Persuasion: Appellate Brief-Writing for the 21st Century" is published in the National Bar Association's Appellate Forum newsletter

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Lisa is featured in the ABA Journal article "Teaching clients to make referrals is key to building business, solos say"

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Lisa is interviewed for the ABA Journal podcast "How law firms can use technology to save money"

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Speaking Engagements

Interested in booking me to speak at your event or for your organization?
View video testimonials and clips of my CLE programs or contact me

Upcoming Speaking Engagements

Pixel Persuasion: Legal Writing for the 21st Century
Wednesday, November 19, 2014, 7:00 p.m-8:30 p.m. (reception 6:00 p.m.-7:00 p.m.)
Abigael's Restaurant, 1407 Broadway, New York, New York

Sponsored by the New York State Bar Association

More and more judges are reading briefs on computer screens, rather than on paper. While many of the basic principles of effective brief writing apply regardless of the manner in which the court consumes your brief, the electronic medium presents new opportunities to leverage both technology and principles of document design and web usability to give your brief even more persuasive power.

In this program, attendees will learn how to more persuasively present information intended to be read on a screen in pdf format. We'll discuss:

  • how judges are reading briefs today
  • the important differences between screen-reading and paper-reading
  • the F-pattern
  • tips for writing for the 21st-Century legal reader
This course will carry 1.5 CLE credits.

Past Speaking Engagements

Pixel Persuasion: Legal Writing for the 21st Century
Thursday, March 20, 2014, 1:00 p.m-2:00 p.m. (Eastern)
webinar

Sponsored by MyCase

More and more judges are reading briefs on computer screens, rather than on paper. While many of the basic principles of effective brief writing apply regardless of the manner in which the court consumes your brief, the electronic medium presents new opportunities to leverage both technology and principles of document design and web usability to give your brief even more persuasive power.

In this program, attendees learned how to more persuasively present information intended to be read on a screen in pdf format. We discussed:

  • how judges are reading briefs today
  • the important differences between screen-reading and paper-reading
  • the F-pattern
  • tips for writing for the 21st-Century legal reader


2013 Appellate Court Specialty Seminar
Friday, September 20, 2013, 9:00 a.m.-3:30 p.m.
Madison Concourse Hotel
Madison, Wisconsin

Sponsored by the Wisconsin Office of Judicial Education

Pixel Persuasion: Transitioning to Paperless Chambers
Friday, September 20, 2013 9:35-10:45 a.m.

This seminar for Wisconsin Supreme Court and Court of Appeals judges addressed:

  • the benefits of reading electronically-filed documents on a tablet or computer monitor, rather than on paper
  • the important differences between screen-reading and paper-reading
  • how to improve the physical environment for on-screen reading
  • how to encourage the Wisconsin appellate bar to draft documents optimized for on-screen reading


Powerful Writing Techniques to Help You Persuade Judges and Win Clients Thursday, May 30, 2013 12:00 p.m.-1:00 p.m. (Eastern)
Webinar

Sponsored by the Federal Bar Council

The ability to write forcefully and effectively is critical to your success as a lawyer. In this program, attendees learned to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Attendees discovered what these techniques are and how to apply them in briefs and client-focused writing.

Topics covered in this course included:

  • The greatest challenge your writing must overcome to persuade readers to take a desired action
  • Basic concepts underlying all effective persuasive writing—ignore these and you're sunk
  • How to write a compelling brief that the judge just can't put down
  • The role of emotion in jurisprudence and how to trigger the reader's emotions
  • The things readers absolutely hate—and how to avoid them
  • How to deal with objections to your position
  • Closing the deal: conclusions and calls to action
This course carried 1.0 non-transitional CLE credits in skills.


Contemporary Legal Writing: Form & Substance
Thursday, April 25, 2013, 2:30-5:15 p.m. (Eastern)
Webinar

Sponsored by myLaw CLE

The ability to write forcefully and effectively is critical to every lawyer's success. Because more and more judges are reading briefs on computer screens, rather than on paper, in Part 1 of this program, attendees learned how to leverage technology as well as principles of document design and web usability to maximize the persuasive power of their briefs. In Part 2, attendees learned to write more persuasively by using the same powerful techniques that copywriters have relied on for years.

Key topics discussed:

  • How to persuasively present information intended to be read on a screen in pdf format
  • Common copywriting techniques
  • How to apply copywriting techniques in briefs and client-focused writing
This course carried 2.5 CLE credits in 60-minute-hour states and 3 CLE credits in 50-minute-hour states.


A Day in an Attorney's Life: Ethics, Practice and the Pursuit of Happiness
Saturday, December 15, 2012, 8:30-a.m.-6:00 p.m.
Valley Forge Convention Center
1160 First Avenue, King of Prussia, Pennsylvania
This program was also offered as a live webcast

Sponsored by Lawline

How to Work With Contract Lawyers to Save Money, Increase Profits & Get Your Life Back
Saturday, December 15, 2012, 2:50-p.m.-3:50 p.m

Outsourcing is the wave of the future. But it doesn't necessarily mean sending work overseas, and it's not just for big firms. Solos and small firms can garner many benefits by outsourcing substantive legal work to independent, US-based contract (a/k/a freelance) lawyers.

Topics covered in this course included:

  • Benefits of outsourcing work to a contract lawyer
  • How to find a contract lawyer to work with
  • What a good contract lawyer should bring to the table
  • Ethical issues in the outsourcing relationship

Powerful Writing Techniques to Help You Persuade Judges and Win Clients Saturday, December 15, 2012, 3:55-p.m.-4:55 p.m

The ability to write forcefully and effectively is critical to your success as a lawyer. In this program, attendees learned to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Attendees discovered what these techniques are and how to apply them in briefs and client-focused writing.

Topics covered in this course included:

  • The greatest challenge your writing must overcome to persuade readers to take a desired action
  • Basic concepts underlying all effective persuasive writing—ignore these and you're sunk
  • How to write a compelling brief that the judge just can't put down
  • The role of emotion in jurisprudence and how to trigger the reader's emotions
  • The things readers absolutely hate—and how to avoid them
  • How to deal with objections to your position
  • Closing the deal: conclusions and calls to action


Pixel Persuasion: Legal Writing for the 21st Century
Thursday, July 12, 2012, 10:50 a.m.-12:30 p.m.
42 West 44th St., New York, New York

Sponsored by the New York City Bar Center for CLE

More and more judges are reading briefs on computer screens, rather than on paper. While many of the basic principles of effective brief writing apply regardless of the manner in which the court consumes your brief, the electronic medium presents new opportunities to leverage both technology and principles of document design and web usability to give your brief even more persuasive power.

In this program, attendees learned how to more persuasively present information intended to be read on a screen in pdf format. We discussed:

  • how judges are reading briefs today
  • the important differences between screen-reading and paper-reading
  • the F-pattern
  • tips for writing for the 21st-Century legal reader

This program carried 1.5 CLE credits.


How to Work With Contract Lawyers to Save Your Firm Money, Increase Profits, and Get Your Life Back
Monday, December 5, 2011, 10:00 a.m.-11:00 a.m. (Central)
Friday, January 13, 2012, 2:00 p.m.-3:00 p.m. (Central)
Monday, February 6, 2012, 12:00 p.m.-1:00 p.m. (Central)

Sponsored by the Oklahoma Bar Association

Outsourcing is the wave of the future. But it doesn't necessarily mean sending work overseas, and it's not just for big firms. Solos and small firms can garner many benefits by outsourcing substantive legal work to independent, US-based contract (a/k/a freelance) lawyers.

Topics covered in this webcast included:

  • Benefits of outsourcing work to a contract lawyer (including making your practice more profitable, gaining work/life balance, and increasing professional satisfaction by outsourcing tasks you don't like to do)
  • How to find a contract attorney to work with
  • What a good contract lawyer should bring to the table
  • Ethical issues in the outsourcing relationship
Each webcast carried 1 CLE credit.


Freelance Freedom: How to Get Started as an Independent Contract Lawyer
Thursday, November 10, 2011, 6:25-8:30 p.m.
14 Vesey St., New York, New York

Sponsored by the New York County Lawyers Association

Outsourcing is the wave of the future. But it's not just for big firms and the staffing agencies that serve those firms.

Freelance attorneys are a growing cadre of solo practitioners who, enabled by technology, work on a project-by-project basis for other lawyers. More and more lawyers—from newly-admitted attorneys who are tired of sitting on the sidelines of the legal job market to experienced attorneys who want an intellectually fulfilling legal career and work/life balance—are entering this practice area. This program addressed these important questions:

  • What is the most powerful way to market your services as a contract lawyer?
  • How much should you charge, and how can you make sure you get paid?
  • What ethical issues arise in the freelance lawyering relationship, and how are those resolved?
  • Should you obtain your own malpractice insurance?
  • If you want to concentrate on legal research and writing, do you need your own Lexis or Westlaw/WestlawNext subscription? How can you get the best deal from these companies? What alternatives are available?
  • How can you compete with foreign LPOs?
  • What impact will the ABA Ethics 20/20 Commission's initial draft proposal concerning changes to the Model Rules of Professional Conduct have on freelance attorneys and the lawyers who hire them?
  • Why is a shaky economy good news for freelance lawyers?
The program carried 2.5 CLE credits.


Pixel Persuasion: Legal Writing for the 21st Century
Tuesday, October 25, 2011, 12:30-2:00 p.m.
15th and West Streets, Mineola, New York

Sponsored by the Nassau Academy of Law

More and more judges are reading briefs on computer screens, rather than on paper. While many of the basic principles of effective brief wri